A direct-to-consumer footwear and lifestyle business replaced manual, system-by-system retail order management with a single BURQ iPaaS orchestration layer. Folio3 handled the full ecommerce integration, connecting its Shopify storefront, Microsoft Dynamics NAV (Navision) ERP, and third-party logistics provider into one automated flow, and delivered it in roughly six weeks.
Footwear and lifestyle consumer goods (direct-to-consumer ecommerce)
Shopify storefront, Microsoft Dynamics NAV (Navision) ERP, third-party 3PL
BURQ iPaaS with order and refund orchestration
Six-person Folio3 team, live in roughly 6 weeks
The customer is a global footwear and lifestyle brand that designs and sells its own products directly to shoppers online. Its business runs on a familiar modern retail stack: a Shopify storefront for direct-to-consumer ecommerce, Microsoft Dynamics NAV (Navision) as the back-office ERP that holds inventory, finance, and order data, and a third-party logistics (3PL) provider that owns warehousing and shipping.
Day to day, that means the brand is taking online orders, drawing on stock managed in the ERP, and handing fulfillment to an outside warehouse, while also processing the returns and refunds that come with consumer retail. It is a setup shared by thousands of growing consumer brands: strong individual systems for selling, for running the business, and for shipping, each excellent on its own and none of them built to talk to the others out of the box.
The brand had built a fast-growing direct-to-consumer footwear and lifestyle business on Shopify. Behind the storefront, Microsoft Dynamics NAV (Navision) served as the system of record for inventory, finance, and order data, while a third-party logistics (3PL) provider handled warehousing and shipping. On paper, the setup was sound. In practice, the three systems did not talk to each other.
Each Shopify order had to be carried across that gap manually. Someone re-keyed order details into NAV, passed shipping instructions to the 3PL, and reconciled refunds across all three systems after the fact. It worked when volumes were small. As online orders grew, the manual bridge between the storefront, the ERP, and the warehouse became the operation's tightest constraint.
The cost was not only time. Each manual hop introduced a chance for a mismatch: an order keyed incorrectly, a refund logged in one system but not another, inventory counts drifting out of sync between Shopify and the ERP. Without a working Shopify ERP link, even basic Shopify inventory sync depended on someone updating two systems by hand. Refunds were the sharpest pain, because a customer waiting on money back feels every hour of delay. The team needed orders and refunds to move on their own, accurately, the moment they happened.
The brand was not looking for another point-to-point connector that would solve one link and leave the rest manual, and it did not want to bolt on a standalone retail order management system that would become yet another silo. It needed a single orchestration layer that could sit between Shopify, NAV, and the 3PL and keep all three in step as orders and refunds moved through them.
That pointed to BURQ iPaaS, an integration platform built for exactly this kind of multi-system ecommerce integration and order orchestration, delivered by Folio3 as an integration partner. The deciding factor was experience. Folio3 had connected Shopify storefronts, ERPs, and logistics providers before, and the brand's Dynamics NAV environment was the kind of system where that track record mattered most.
A six-person Folio3 team built the integration with orchestration at its core. Using the Shopify API, orders created in the storefront now sync automatically into Dynamics NAV and flow to the 3PL via XML, the format the logistics provider's systems expect. This Shopify warehouse integration means fulfillment instructions reach the 3PL without anyone touching them, turning manual handoffs into true order fulfillment automation. Refunds follow the same automated path, so a credit issued in one place is reflected everywhere it needs to be.
The ERP side was the hard part, and the team was candid about it. Folio3 did not have direct deployment access to the client's NAV environment, so getting changes live meant several coordinated deployment cycles with the brand's team, with field mappings refined as the integration came together rather than locked in upfront. The client stayed closely involved throughout, which kept those cycles moving. The full integration went live in roughly six weeks.
With the integration live, the brand's order and refund flow no longer depends on anyone re-keying data between systems. A Shopify order lands in NAV and reaches the 3PL automatically, so ecommerce order management runs as one connected flow from checkout to fulfillment.
Refunds now follow the same automated path and reconcile across Shopify, NAV, and the 3PL without manual follow-up. A credit issued in one place is reflected everywhere it needs to be, which removes the reconciliation step that used to slow money back to the customer.
The manual bridge that had been the operation's tightest constraint no longer exists. The team it once tied up is free for work that grows the business rather than keeping three systems in sync by hand.
If your orders and refunds still move by hand between your storefront, your ERP, and your warehouse, BURQ iPaaS can orchestrate them automatically and bring real ecommerce automation to your order and fulfillment flow.
An iPaaS (integration platform as a service) is cloud software that connects separate business systems and keeps data flowing between them automatically. BURQ iPaaS is used here to link Shopify, Dynamics NAV, and a 3PL, so an order or refund entered in one system updates the others without custom code or manual entry.
In many cases, yes. Rather than buying a standalone order management system that becomes another silo, this brand used BURQ iPaaS to orchestrate ecommerce order management directly across the tools it already ran: Shopify for selling, Dynamics NAV as the system of record, and the 3PL for fulfillment.
BURQ iPaaS sits between Shopify and Dynamics NAV as an orchestration layer. Orders created in Shopify sync automatically into NAV as the system of record, and refunds reconcile back across both systems, so no one has to re-key order data between the storefront and the ERP.
Yes. In this project BURQ iPaaS passed Shopify orders to the brand's third-party logistics provider in XML, the format the 3PL's systems expected, so fulfillment instructions flowed automatically without a manual hand-off.
Order orchestration uses an integration platform as a service (iPaaS) to coordinate a single order across multiple systems, for example a Shopify storefront, an ERP, and a 3PL, so each system receives the right data automatically and stays in sync. It replaces both manual entry and a tangle of point-to-point connectors.
Yes. Business Central is the current name for the product line that began as Dynamics NAV and Navision. BURQ iPaaS connects Shopify to both legacy Dynamics NAV environments and current Business Central deployments.
For this brand, a six-person Folio3 team delivered the full Shopify, Dynamics NAV, and 3PL integration in roughly six weeks. Timelines vary with the level of ERP access and the number of order types and channels involved.
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