Folio3's partnership automated Greenlane's processes, streamlined inventory and pricing management, and enabled a sharper focus on growth and profitability.
Greenlane Holdings
Retail Apparel and Fashion
Greenlane relied on Microsoft Dynamics 365 F&O for back-end operations, but lacked efficient data synchronization, making processes error-prone and resource-intensive.


Greenlane Holdings, Inc., a leader in the e-commerce sphere, boasted a network of thriving online stores operating across Shopware, Big Commerce, and Shopify. These platforms enabled customers to effortlessly create accounts, place orders, and access their purchase history. Behind this user-friendly façade, however, lay a formidable operational challenge
Greenlane’s back-end operations were managed through Microsoft Dynamics 365 Finance and Operation. This included tasks such as product management, manual order entry, shipment handling, and report generation. The absence of a robust data synchronization mechanism posed a significant hurdle. The manual efforts involved were not only resource-intensive but also susceptible to errors. A solution was imperative.
Products and inventory synchronization was executed seamlessly. Product prices were synchronized in harmony with Trade Agreements. Customer data synchronization on the first order creation was enacted.
Sale orders, along with their associated components (shipments, invoices, status updates), underwent synchronization. The management of order cancellations and refunds was optimized. The integration effortlessly handled the acquisition and payment capture of diverse products such as gift cards, Mulberry items, and Tobacco Tax products. An intricate mapping of products in both Shopify and Microsoft Dynamics 365 was meticulously maintained. Payment capture information flowed seamlessly.
The integration with Amazon exhibited a consistent level of efficiency. Products and inventory were synchronized seamlessly. Sale orders and the intricate processes associated with them (shipments, invoices, status updates) were managed with precision. A meticulously maintained mapping of products between Amazon and Microsoft Dynamics 365 ensured accuracy.
The integration seamlessly handled payments settlement and adeptly navigated the complexities of order cancellations and refunds. For each problem statement, a number of solutions were offered, and brainstorming was conducted to narrow the list of viable and affordable options each time. This not only improves business efficiency but also builds client confidence in BURQ as a result.
Here's how BURQ iPaaS transformed their operations.
The services we provided includes:
We have done a couple of integrations in a very short span of time with the Folio team which are very critical for our business in terms of revenue generation & customer satisfaction. In both cases timelines and requirements were challenging, got refined over time and required transferring knowledge and competencies from one integration to the next. Folio team was able to understand and translate into practical solutions with high robustness and value for the business The team was always reachable and responsive for questions and clearification.
Alex Schaefer
Information, Data & Technology Manager
Greenlane Holdings, Inc. stands as a shining example of innovation and collaboration shaping success in the modern business world. Through their partnership with Burq iPaaS by Folio3, they achieved a remarkable transformation, elevating their eCommerce operations from manual processes to a highly efficient, automated system. The flawless synchronization of data between their eCommerce platforms and Microsoft Dynamics 365 revolutionized their workflow, empowering them to focus on delivering exceptional customer service and accelerating business growth in the thriving eCommerce industry.
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