A leading European furniture and home goods retailer replaced manual e-commerce operations with a fully automated Amazon Business Central integration covering products, pricing, inventory, orders, and shipments, built end-to-end by Folio3 in eight weeks.
A European furniture and home goods retailer
Amazon Marketplace ⇄ Microsoft Dynamics 365 Business Central integration
BURQ iPaaS, Folio3's iPaaS integration platform for all ERPs
2 months, 4-person team
Product listings, pricing, inventory, sales orders, shipment status
Live in production; ongoing managed support from Folio3 Software Inc.
A European furniture and home goods retailer, is a Norwegian ergonomic furniture brand built around a simple design conviction: the human body isn't meant to sit still. Founded in Norway and rooted in the same Scandinavian design tradition that produced the Stokke family of brands, They have spent decades engineering seating that moves with the body rather than locking it in place, most famously through icons like the Variable Balans kneeling chair and the Gravity reclining chair, both now permanent fixtures of modern furniture design.
The company designs, manufactures, and sells active-sitting furniture for homes and workplaces, with distribution across European and North American markets. They sells through its own storefront, through a network of authorized retailers, and through major online marketplaces, Amazon among the most important.
That marketplace presence is exactly where the integration challenge began.
The customer's commercial operation ran across two systems that, by themselves, are best-in-class, Amazon Marketplace on the storefront side, and Microsoft Dynamics 365 Business Central as the system of record. The problem was the space between them: a missing layer of ecommerce ERP integration that left every data flow to be handled by hand.
Product listings, pricing changes, inventory counts, incoming orders, and outbound shipment statuses all needed to move between Amazon and Business Central for the business to operate. Without real-time sync in place, the work happened manually, someone keying in numbers, exporting CSVs, watching for the inventory on Amazon to drift from what Business Central actually showed. Every manual touchpoint was a place where data could fall out of step, where an order could be missed, where pricing could go stale, or where a customer could be told an item was in stock that wasn't.
That's a workable model when volumes are small. It stops being workable the moment the business scales, which is exactly the position the customer found themselves in. They needed a proper Amazon Business Central integration with bidirectional, real-time data flow, and they needed it without rebuilding their commerce stack from scratch.
The customer evaluated their options and chose to partner with Folio3 for two practical reasons.
First, Folio3 brings deep, dual expertise in both Microsoft ERPs and e-commerce platforms, a combination that's rarer than it should be in the ERP and ecommerce integration space. Most integration partners are strong on one side and weak on the other. The Amazon-to-Business-Central problem is exactly the kind of integration that punishes that imbalance: marketplace quirks meet ERP rigidity, and someone has to translate cleanly between them.
Second, BURQ iPaaS already specialized in connecting Microsoft ERPs to leading e-commerce platforms. The customer wasn't asking Folio3 to build something speculative, they were asking for a proven Dynamics 365 Amazon integration pattern Folio3 had shipped before, configured to their specific data model and operational rules. That distinction, between a custom build and a proven iPaaS integration platform, is what made a two-month timeline realistic.
Folio3 delivered the Amazon marketplace integration end-to-end on BURQ iPaaS, with a four-person team and a two-month timeline from kickoff to production.
The scope covered the full set of data flows a renowned retail company needed to operate:
Keeping the catalog consistent between Business Central and Amazon
Pushing price updates from the ERP to the marketplace without manual re-entry
Real-time stock sync so Amazon never sells what Business Central says isn't there
Pulling new Amazon orders into Business Central for fulfillment and accounting
Pushing tracking and fulfillment data back to Amazon as orders ship
BURQ iPaaS handled the heavy lifting underneath as the Amazon Business Central connector: the Amazon Marketplace API on one end, Business Central on the other, and BURQ's message queuing, field mapping, transformation, and fault-handling layers in between. When a sync attempt fails, BURQ's resyncing and refetching logic retries the message automatically before escalating; when an upstream API rate-limits, BURQ throttles and backs off rather than dropping data. The customer's team didn't have to build that resilience themselves, they got it as part of the platform.
The build itself drew on JavaScript and C# for the custom logic layered on top of BURQ's connector framework. From their perspective, the deliverable was a dashboard that showed what was flowing where, with clear visibility into every transaction.
Partnering with Folio3 streamlined our Amazon integration and significantly improved our operational efficiency. BURQ iPaaS gives us control and visibility over our e-commerce data, without the manual work that was slowing us down.
Operations leader
European furniture and home goods retailer
Folio3 continues to operate as the customer's integration partner, maintaining the BURQ iPaaS deployment and supporting enhancements as their marketplace footprint grows. Because BURQ is a multi-connector iPaaS integration platform, the same foundation can extend to additional sales channels, fulfillment systems, or marketplaces as their strategy evolves, without standing up a new integration project from zero each time.
If you're running Microsoft Dynamics 365 Business Central and selling on Amazon, Shopify, BigCommerce, or any major marketplace, and the integration in between is held together by spreadsheets and goodwill, Folio3's BURQ iPaaS team has done this before.
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