The Reed Sports Success Story by

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Reeds Sports: A Family Legacy

Reeds Family Outdoor Outfitters is a cherished family-owned and operated outdoor sports retailer based in Minnesota. Since 1968, they have stood as a pillar of the outdoor sports community in the Midwest. Reeds Sports boasts a diverse range of outdoor gear, including fishing tackle, hunting supplies, camping essentials, and more. Moreover, they offer an array of services, including boat rentals, fishing lessons, and expert gunsmithing.

Problem Statement & Challenge

Reeds Sports operates 20 Magento stores, where customers can create accounts, place orders, and access their order history. Simultaneously, the company employs Microsoft Dynamics 365 Business Central on-premises to introduce new products, manually record customer orders, create shipments, and generate reports. Unfortunately, there’s a significant challenge—the absence of a seamless data synchronization solution, leading to substantial manual efforts.

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Discover the Power of Seamless Integration

Reeds Sports found the perfect partner in Folio3, which provides Burq—a robust product designed for efficient data synchronization between Microsoft Dynamics 365 Business Central and Magento eCommerce. This solution is not only cost-effective but also remarkably user-friendly.

The Comprehensive Solution

Efficiency through Synchronization data between Magento and Microsoft Dynamics 365 using Folio3's Burq product:

Sync products and inventory

Burq takes charge by synchronizing the product catalog and inventory levels from Microsoft Dynamics 365 to Magento. This ensures that Magento maintains the most current information about available products and inventory for sale.

Syncing Customers upon Their First Order:

Whenever a customer places an order on Magento for the first time, Burq seamlessly syncs the customer's information to Microsoft Dynamics 365. This ensures that Microsoft Dynamics 365 keeps a comprehensive record of all customers who place orders, even if they haven't created an account on Magento.

Syncing Sales Orders and Managing Shipments, Invoices, and Status Updates

Burq efficiently syncs all sales orders from Magento to Microsoft Dynamics 365. This guarantees that Microsoft Dynamics 365 maintains records of all orders, encompassing order details, customer information, and shipping and billing addresses. Additionally, Burq manages the synchronization of shipment, invoice, and status updates from Magento to Microsoft Dynamics 365, ensuring that Microsoft Dynamics 365 always possesses up-to-date information on order statuses.

Order Cancellation and Refunds:

In the event of an order cancellation on Microsoft Dynamics 365, Burq promptly synchronizes the cancellation to Magento. This ensures that Magento maintains accurate information about the status of all orders.

Gift card

Burq doesn't stop at orders; it also synchronizes gift card information between Magento and Microsoft Dynamics 365.

Overall, Burq presents a comprehensive solution for synchronizing data between Magento and Microsoft Dynamics 365, simplifying operations, and enhancing efficiency.

The Resulting Transformation

Reeds Sports has transitioned from manual business processes to automation. Recognizing the value of time in our fast-paced digital era, we automated their operations, facilitating seamless management of inventory, product publishing, order synchronization, and more across multiple stores via a single platform. As a result, Reeds Sports not only streamlined their operations but also found room to focus on other critical aspects of their business, aligning with their profitability goals.

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