PRS Guitars Success Story

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PRS Guitars

PRS Guitars stands as a renowned manufacturer of high-quality electric and acoustic guitars, basses, amplifiers, and guitar accessories. The company showcases an extensive product line that includes various series such as Core, Bolt-On, S2, SE, and Private Stock, catering to a diverse range of musicians and styles. PRS is also known for its collaborations with artists, offering a glimpse into the craftsmanship and innovation that define its instruments. The website provides a comprehensive look into their offerings, artist collaborations, and the detailed craftsmanship behind each instrument.


PRS Guitars' evolving needs by integrating a cutting-edge Shopify POS store. Understanding the importance of seamless inventory management, Folio3 embarked on a mission to enhance the Shopify POS experience for PRS Guitars' customers while streamlining backend operations. Leveraging their expertise in e-commerce and ERP integration, Folio3 crafted a bespoke solution tailored to PRS Guitars' unique requirements.

Problem Statement & Challenge

Connecting Shopify POS with PRS Guitars' ERP system, ensuring real-time inventory synchronization. Orders placed on Shopify POS trigger automatic updates in the ERP, eliminating manual tasks and reducing discrepancies. This integration enables PRS Guitars to maintain accurate inventory records, boost operational efficiency, and deliver smooth shopping experiences. Beyond integration, Folio3's solution provides scalability, reliability, and future-proofing to support PRS Guitars' growth.

Choosing Folio3 as the Partner

Folio3 provides Burq products for efficient data syncing between Dynamics AX 2012 and Shopify POS, ensuring cost-effectiveness and user-friendliness.

Project Scope

Folio3 provides Burq products for efficient data syncing between Dynamics AX 2012 and Shopify POS, ensuring cost-effectiveness and user-friendliness.​

Scope Overview: The project encompasses the following key components:

Inventory Synchronization​

Develop mechanisms for real-time inventory synchronization between Shopify and Dynamics AX 2012.

Enable bidirectional data flow to promptly reflect changes in both systems.

Product Mapping​

Establish and maintain product mapping between Shopify and Dynamics AX 2012.

Ensure alignment of product attributes (SKU, name, description, price, category) for accurate data synchronization.

Inventory Adjustment​

Implement automated inventory record updates in Dynamics AX 2012 upon Shopify POS order creation.

Ensure integration minimizes manual intervention and reduces inventory discrepancies.

Automated Inventory Updates​

Design and deploy automated processes to update inventory data from Dynamics AX 2012 to Shopify.

Enable scheduled or event-triggered updates for consistent e-commerce platform inventory accuracy.

Value Addition of the Burq

After more than two years, the client is still benefiting from our solution. It is clear that our solution continues to provide value to their operations.

A One-of-a-Kind Solution

Introducing our unique connector, simplifying data integration between diverse systems. Say farewell to complex setups – this streamlined solution ensures seamless connectivity and automation. With its versatility and robust functionality, businesses can swiftly synchronize data, driving operational efficiency and accelerating digital transformation. Break free from siloed information and manual processes with our game-changing connector, revolutionizing the way you manage and exchange data.

What We Built

We delivered AX 2012 to Shopify integration using the ComAX/Burq connector. Our ComAX/Burq middleware is a .Net application with a SQL server database.

The services we provided include:

Solutions or Recommendations


We utilized the ComAX/Burq middleware, include .NET for back-end development and X++ for AX 2012 ERP development.


They have been relying on a Shopify store since 2022, indicating a need for continued support from IPaaS.

The Transformation

In conclusion, the integration of by Folio3 has not only facilitated seamless data synchronization between Shopify and Dynamics AX 2012 but has also significantly enhanced operational efficiency for PRS Guitars. With a robust tech stack featuring .NET for back-end development and X++ for AX 2012 ERP development, along with continued support for their existing Shopify store, PRS Guitars is well-positioned to drive success in their digital transformation journey. This collaboration underscores Folio3's commitment to innovation and excellence, empowering businesses to thrive in today's dynamic market landscape.

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