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The Greenlane Holdings
Success Story

Greenlane Holdings, Inc., a leader in the e-commerce sphere, boasted a network of thriving online stores operating across Shopware, Big Commerce, and Shopify. These platforms enabled customers to effortlessly create accounts, place orders, and access their purchase history. Behind this user-friendly façade, however, lay a formidable operational challenge.

Our Client

Greenlane Holdings, Inc., a leader in the e-commerce sphere, boasted a network of thriving online stores operating across Shopware, Big Commerce, and Shopify. These platforms enabled customers to effortlessly create accounts, place orders, and access their purchase history. Behind this user-friendly façade, however, lay a formidable operational challenge.

Background

Country of Origin

Texas, USA.

Industry

Retail Apparel and Fashion

Company Size

201-500 Employees

Type

Discretionary Products

Solution

ComAX Connector

Challenge

Greenlane’s back-end operations were managed through Microsoft Dynamics 365 Finance and Operation. This included tasks such as product management, manual order entry, shipment handling, and report generation. The absence of a robust data synchronization mechanism posed a significant hurdle. The manual efforts involved were not only resource-intensive but also susceptible to errors. A solution was imperative.

The Comprehensive Solution

Data Synchronization Between Shopify and Microsoft Dynamics 365

Products and inventory synchronization was executed seamlessly. Product prices were synchronized in harmony with Trade Agreements. Customer data synchronization on the first order creation was enacted.

Sale orders, along with their associated components (shipments, invoices, status updates), underwent synchronization. The management of order cancellations and refunds was optimized. The integration effortlessly handled the acquisition and payment capture of diverse products such as gift cards, Mulberry items, and Tobacco Tax products.

An intricate mapping of products in both Shopify and Microsoft Dynamics 365 was meticulously maintained. Payment capture information flowed seamlessly

Harmonizing Data Between BigCommerce and Microsoft Dynamics 365

The integration with Amazon exhibited a consistent level of efficiency. Products and inventory were synchronized seamlessly. Sale orders and the intricate processes associated with them (shipments, invoices, status updates) were managed with precision. A meticulously maintained mapping of products between Amazon and Microsoft Dynamics 365 ensured accuracy.

The integration seamlessly handled payments settlement and adeptly navigated the complexities of order cancellations and refunds. For each problem statement, a number of solutions were offered, and brainstorming was conducted to narrow the list of viable and affordable options each time. This not only improves business efficiency but also builds client confidence in BURQ as a result.

The Transformation

The partnership with Folio3 was not merely a technical solution; it represented a transformative journey for Greenlane Holdings, Inc. The transition from manual business processes to streamlined, automated operations was profound. The burden of managing inventory, product publishing, pricing, and more across multiple eCommerce platforms was alleviated. Time, a precious resource in the fast-paced digital realm, was now an asset that could be strategically invested elsewhere. Greenlane not only amplified its operational efficiency but also sharpened its focus on the holistic growth and profitability of its business.

The Resulting Transformation

Greenlane Holdings, Inc. exemplifies the confluence of innovation and partnership in the modern business landscape. With Burq.io by Folio3, they revolutionized their eCommerce operations, transcending the manual, labor-intensive approach to a finely tuned, automated machinery. The synchronization of data between their diverse platforms and Microsoft Dynamics 365 redefined their operational landscape, enabling them to channel their efforts towards the core pursuits of customer service and business expansion in the fiercely competitive e-commerce arena.

See How Our Customers Succeed

We have done a couple of integrations in a very short span of time with the Folio3 team which are very critical for our business in terms of revenue generation & customer satisfaction. In both cases timelines and requirements were challenging, got refined over time and required transferring knowledge and competencies from one integration to the next. Folio3 team was able to understand and translate into practical solutions with high robustness and value for the business The team was always reachable and responsive for questions and clarification.
Alex SchaeferInformation, Data & Technology Manager
Alex Schaefer
I would like to give special recognition to Osama for his efforts in developing the Burq and PIM integrations for our three new DaVinci eCommerce platforms. Each of these integrations presented unique challenges; yet Osama demonstrated diligence and thoughtfulness in identifying requirements, discussing edge cases, and proposing enhancements. His ability to quickly arrive at effective resolutions is commendable and sets a high bar. Even more impressive is that Osama achieved this while coordinating communication across multiple teams, continents, and time-zones.
Matthew BarnettSoftware Developer
Matthew Barnett
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